Luxury Reimagined – APAC Research

EXCLUSIVE RESEARCH REPORT

Luxury Reimagined

Understanding the New Permission Economy Across APAC

What consumers expect from luxury is changing. Across Australia, Japan and Singapore, premium choices are increasingly shaped by personal values, meaningful experiences and evolving expectations. Our research explores what this shift means for brands.

7,466 Consumers

Original Consumer Research

Australia, Japan & Singapore

Three APAC markets

Luxury Audience Insights

Built for marketers

Four luxury mindsets

A new framework for understanding the motivations shaping luxury purchase beyond demographics.

Market perspectives

See how luxury expectations differ across Australia, Japan and Singapore.

Changing definitions of luxury

Explore how value, wellbeing, experiences and responsibility influence premium choices.

Strategic recommendations

Practical guidance to help brands build more relevant audience strategies.

Australia

34% view luxury as a reward

Australians see luxury as a reward for personal achievement, wellbeing and life's important milestones.

Japan

35% define luxury through meaningful experiences

Japanese consumers place greater importance on craftsmanship, meaningful experiences and long-term value.

Singapore

34% are Responsible Indulgers

Singaporean consumers remain aspirational while expecting premium purchases to deliver both emotional and practical value.