The first adtech trends of Cannes Lions 2024

As the third day of Cannes Lions draws to a close, La Réclame .mark&tech shares some initial observations live from the Croisette. Is the port of Cannes once again full of adtech yachts? Is morale high in the face of economic and political uncertainty? Is the market ready for cookieless, or will it be disrupted by AI? Answer in 5 trends and observations.