Laurent Capion (Publicis Media) and Olivier Marty (Ogury): From insights to media activation

We spoke to Laurent Capion, Chief Strategy Officer at Publicis Media and Olivier Marty, Country Director France at Ogury.

They brilliantly answered the following questions:

- A few words of introduction?
- Insights and media activation: why a collaboration between Publicis Media and Ogury and how does it fit together?
- Your vision of cookieless?
- Examples of campaigns?
- What about measurement?
- Hybridization and interoperability, two major trends?