In this post-cookie world, advertisers must evaluate their current solutions and improve them through partners.

Paulina Diaz, Managing Director LatAm, Ogury, points out that the elimination of third-party cookies in Chrome is a decisive turn in the protection of consumer privacy and a revolution that will change the rules of the game for an entire sector that generates growth and employment.

She warns that this post-cookie world is not just another trend, but a real change where Ogury anticipated this revolution years ago to avoid relying on decisions like Google’s.