From Cookies to Consent: The Power of Zero-Party Data

We’re in a new era of privacy. As privacy regulations tighten and consumers lean in to controlling what data they share, brands and marketers are turning to zero-party data to meet these challenges head-on. Zero-party data, a highly valuable type of data that consumers willingly share, offers unparalleled insights into their preferences and intentions, making it a cornerstone for effective, privacy-compliant marketing.