DMEXCO Briefing: The who’s who of ad tech gathers to prepare for the industry’s next big shift

Cologne’s about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual pilgrimage. Brace for AI buzzwords, bratwurst bonding, and booth fatigue. With phones charged and livers steeled, attendees prepare to navigate this pixelated pandemonium. It can only mean one thing: DMEXCO is upon us.