Cannes Lions 2024: Adtechs, brands and marketers on what to expect

Next week the 71st global marketing powerhouse that is the Cannes Lions 2024 Festival of Creativity kicks off, with no shortage of big themes, issues and talking points to be addressed.

From artificial intelligence to grabbing peoples’ attention, and from diversity to sustainability, there is much discuss – and also to act on.

So what’s top of your agenda for the week ahead in the South of France?

Here, we have a taster from some of the world’s leading brands, marketers, adtechs and newsmakers on what’s top of their minds…