Cannes Lions 2024: Ad-Tech Industry Leaders Give Their Take

Cannes Lions 2024 reflected an industry that has progressed from talk to action when it comes to AI, cookies and commerce media. Elsewhere, chat on the French Riviera turned to the rise of CTV and the need to work harder than ever to gain consumer trust. Below, experts from ad tech’s ’s most influential companies share their insights from the annual festival of creativity.