Between the disappearance of cookies and the advent of AI
In the face of cookie deletion, contextual targeting seems an easy solution for both advertisers and adtech companies. However, due to the rise of AI, this model is not sustainable, says Geoffroy Martin.
Subscribe to The Ogury Outlook and get expert insights, industry news, and actionable tips delivered straight to your inbox. Whether you’re looking to strengthen your data strategy or stay informed on industry trends, we’ve got you covered.
