Welcome to The Ogury Outlook - your guide to simplifying the complexities of adtech. From our latest partnerships to must-know trends shaping AI and data collection, we’re unlocking new opportunities in digital advertising. We’re paving the way for innovation - let’s keep building it together.
Game On: Ogury Joins Unity LevelPlay as a Certified Bidder
Ogury’s new collaboration with Unity LevelPlay enhances our connective capabilities and makes it easier for publishers to leverage our demand. Thanks to this collaboration, publishers can put more bidders in competition, unlock incremental revenue and maximise the monetisation potential of their inventory.
Keeping track of the latest industry trends - and determining what truly matters - can be challenging. That’s why we’ve brought together insights from our thought leaders on the most pressing topics shaping the market today. Whether it’s honing in on the importance of privacy or AI’s impact on advertising, we’re here to help you stay informed.
The future of advertising is privacy-focused, and brands that embrace zero-party data will lead the way. With 55% of marketers expecting zero-party data to grow in importance over the next two years, now is the time to rethink data strategies. Discover how forward-thinking brands are leveraging zero-party data in this recent Ogury blog.
In this AdNews Australia piece, Rishi Bedi, Managing Director APAC, explores how advertisers can navigate signal loss and rising privacy expectations without sacrificing impact. As advertisers rethink engagement strategies, 2025 presents a pivotal moment to blend data-driven precision with the art of storytelling. How will your organisation adapt?
Key Adtech Shifts to Watch, from AI to Sustainability In a recent Forbes article, Ogury CEO Geoffroy Martin shares key trends that will impact your strategies - like leveraging AI without sacrificing privacy and capitalising on the surge in video spend. Plus, learn how cutting low-quality ad placements can boost both performance and sustainability.
AI has long played a role in advertising, but its impact is accelerating faster than ever. In a recent Adexchanger article, Ogury’s Chief Technology Officer, Wilfried Schobeiri, shares his insights on how AI is reshaping ad targeting - and what advertisers need to focus on next.
Dive into our latest Ogury Expert Sessions, where top industry experts tackle the most pressing and trending topics in adtech, from (A)I to (Z)ero-party data.
Curious about zero-party data and how it differs from first-party data? Christina Fanelli, Vice President of Product Marketing at Ogury, dives deep into these topics and offers expert advice on seamlessly integrating zero-party data into your advertising efforts.
With signal loss reshaping digital advertising, finding the right approach is more critical than ever. As a proud sponsor, Ogury will be at Future Media Forum, where over 300 industry leaders from brands, agencies, publishers and adtech will come together to navigate the future of media. Udara Withana, APAC Insights Director at Ogury, will share how Personified Advertising can help media buyers overcome signal loss and drive impact. He will be joined by Tom Bates, Head of Media and Transformation at Westpac Group for Spark Foundry and Ruth Haffenden, Boody & Marketing Academy Alumni and former Chief Marketing Officer. Together, they will explore the evolving digital landscape and the strategies advertisers must adopt to succeed in a privacy-focused world.
A strong company culture is more than perks like Bagel Fridays or great coffee (though we love those, too). Authentic culture is built on values that run deep - like our unwavering commitment to sustainability and making a positive impact.
As International Women’s Day approaches, brands have a valuable opportunity to engage audiences who champion and celebrate women. With Ogury’s Personified Advertising, you can deliver tailored offers to the right personas at the perfect moment, driving brand consideration and meaningful connections. Contact your Ogury representative today to explore our International Women’s Day sales package!
Want to discuss our Unity LevelPlay partnership, privacy-focused advertising or our upcoming events in more depth? Shoot us an email—we'd love to chat!
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