Welcome to The Ogury Outlook - your guide to simplifying the complexities of adtech. From our latest partnerships to must-know trends shaping AI and data collection, we’re unlocking new opportunities in digital advertising. We’re paving the way for innovation - let’s keep building it together.
Game On: Ogury Joins Unity LevelPlay as a Certified Bidder
Ogury’s new collaboration with Unity LevelPlayenhances our connective capabilities and makes it easier for publishers to leverage our demand. Thanks to this collaboration, publishers can put more bidders in competition, unlock incremental revenue and maximize the monetization potential of their inventory.
Keeping track of the latest industry trends - and determining what truly matters - can be challenging. That’s why we’ve brought together insights from our thought leaders on the most pressing topics shaping the market today. Whether it’s honing in on the importance of privacy or precision targeting in programmatic, we’re here to help you stay informed.
It's Time to Join the Tide: Rise of Zero-Party Data The future of advertising is privacy-focused, and brands that embrace zero-party data will lead the way. With 55% of marketers expecting zero-party data to grow in importance over the next two years, now is the time to rethink data strategies. Discover how forward-thinking brands are leveraging zero-party data in this recent Ogury blog.
Why the Ad Industry Risks ‘Missing The Boat’ on Privacy Privacy-focused advertising isn’t just an option; it’s the future. In an exclusive interview with Beet.TV, Ogury CEO Geoffroy Martin discusses navigating the growing challenges of AI-driven search and how Personified Advertising can help brands succeed without compromising user privacy.
Key Adtech Shifts to Watch, from AI to Sustainability In a recent Forbes article, Ogury CEO Geoffroy Martin shares key trends that will impact your strategies - like leveraging AI without sacrificing privacy and capitalizing on the surge in video spend. Plus, learn how cutting low-quality ad placements can boost both performance and sustainability.
AI has long played a role in advertising, but its impact is accelerating faster than ever. In a recent Adexchanger article, Ogury’s Chief Technology Officer, Wilfried Schobeiri, shares his insights on how AI is reshaping ad targeting - and what advertisers need to focus on next.
In this ExchangeWire feature, Ogury’s Anthony Flaccavento discusses why sustainability in programmatic is no longer optional. As scrutiny around wasteful ad placements grows, precision targeting will be the key to driving both performance and responsible media buying.
Dive into our latest Ogury Expert Sessions, where top industry experts tackle the most pressing and trending topics in adtech, from (A)I to (Z)ero-party data.
Curious about zero-party data and how it differs from first-party data? Christina Fanelli, Vice President of Product Marketing at Ogury, dives deep into these topics and offers expert advice on seamlessly integrating zero-party data into your advertising efforts.
With signal loss reshaping digital advertising, staying ahead is critical. As a VIP sponsor, Ogury will take the stage alongside industry leaders to share actionable insights on how advertisers and publishers can thrive in a privacy-focused world. Don’t miss this opportunity to learn how Personified Advertising can future-proof your strategy.
Retail is evolving fast - are you keeping up? Join Ogury at one of the biggest retail events of the year, where over 10,000 industry leaders gather to explore the intersection of retail, tech and innovation. This year’s focus on customer-centricity aligns perfectly with Ogury’s approach to delivering high-impact, privacy-compliant advertising.
A strong company culture is more than perks like Bagel Fridays or great coffee (though we love those, too). Authentic culture is built on values that run deep - like our unwavering commitment to sustainability and making a positive impact.
As International Women’s Day approaches, brands have a valuable opportunity to engage audiences who champion and celebrate women. With Ogury’s Personified Advertising, you can deliver tailored offers to the right personas at the perfect moment, driving brand consideration and meaningful connections. Contact your Ogury representative today to explore our International Women’s Day sales package!
Want to discuss our Unity LevelPlay partnership, privacy-focused advertising or our upcoming events in more depth? Shoot us an email—we'd love to chat!
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