Paulina Díaz from Ogury: Ally or threat? The impact of AI on websites and contextual segmentation.

Paulina Diaz, Managing Director LatAm, Ogury, warns that as advertisers contemplate a cookieless future, many ad tech companies see contextual targeting as an easy-to-implement solution to address addressability. However, significant challenges are emerging that question the sustainability of this model, especially given the rise of artificial intelligence (AI).